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Andy Alvarez | Creative Director Portfolio
Andy Alvarez | Creative Director Portfolio

VIDEo.

BMW Brand Experience Invite Ad

BMW — Brand Experience Ad
Role: Associate Creative Director

Estelle — “True Kinda Love” Music Video
Role: Lead Editor

Cartoon Network — 2020 On-Air Promo
Role: Creative Lead and Editor

Harbinger Marketing — Sales Sizzle
Role: Creative Director, Writer

WEB.

Across these four projects, I led both UI/UX and development teams to create custom, end-to-end websites shaped by a unified creative direction, unique to the client’s needs and revenue/growth goals.

“The alternative to good design is bad design. There is no such thing as no design.”

“The alternative to good design is bad design. There is no such thing as no design.” “The alternative to good design is bad design. There is no such thing as no design.”

BRANDING.

HVAC company Controlled Comfort needed a complete brand overhaul, and alongside talented humans, directed the entire process from the ground up. I led designers, shaped the logo and visual system, and guided real-world applications like truck wraps, business cards, and on-site branding.

COPY.

Good content begins with great copy. I designed the narrative and scripted all copy for both this Toyota brand sizzle and Wizarding World of Harry Potter sales reel.

MUSIC.

I had the rare joy of reimaging Cartoon Network’s sonic identity across on-air and streaming platforms globally, crafting a new sound that defined the brand from 2019 to 2022. I produced all original music myself and partnered with teams throughout implementation to bring it to life across every platform.

ABOUT ME

For nearly a decade, my career has been blessed with opportunities across multiple industries. From working with world-renowned IPs like Harry Potter and Scooby-Doo, to leading content creation for BMW and Toyota, it’s been an adventure. Today, at Harbinger Marketing, I steer creative direction for web, design, branding, and video for clients generating millions in annual revenue.
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